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Audit Your Digital Marketing: Ways to Improve Marketing Effectiveness

September 19, 2017 at 11:00:00 AM · Eastern Time (US & Canada)
By Biznology (0.0 stars · 0 reviews )
About This Webinar

You’ve built your website, defined your editorial calendar, identified the best social media channels for your audience and you mix it all up into a nice monthly email. If you haven’t thought about your marketing process since, you’ve fallen into the “set it and forget it” mentality, and it’s time for a marketing audit.

A digital marketing audit will help you uncover not only broad trends in your marketing efforts, but the details that are critical for individual product or service lines, as well.

We’ll talk through what the goals of your audit should be, and the elements that make up a good audit. These will include

- competitive review
- the marketplace and prospect expectations
- content, media, and channels
- metrics and measurement

In this free 30-minute Biznology® webinar, you’ll leave with an audit framework you can apply to your own marketing to ensure consistent improvement over time.

Special presentation sponsored by Andigo, Gerris Corp, MountainTop Data, and SoloSegment.

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Categories:
SCIENCE & TECH PROFESSIONAL DEVELOPMENT
Who can view:
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Digital Strategist at Andigo New Media
A veteran digital strategist, Andrew founded Andigo New Media to help firms find a more strategic mix of tools that support online brand goals over time. His work touches social media, SEO, and email marketing -- just to name a few!
Founder
Mike Moran is an expert in digital marketing and a former IBM Distinguished Engineer. He is President of Mike Moran Group, and Senior Strategist at Converseon, Revealed Context, and SoloSegment.
Webinar Manager
Eileen is the Marketing and Operations Manager at Mike Moran Group. Contact her with any webinar questions or to become a sponsor. Sign up for Biznology emails today for more free marketing insights! http://www.biznology.com/subscribe/
Hosted By
Biznology webinar platform hosts Audit Your Digital Marketing: Ways to Improve Marketing Effectiveness
2 reviews
Every other month, we present a new 30-minute Biznology webinar, bringing you the latest on an important digital marketing subject.
Handouts
2017-09-19_Auditing_Biznology_webinar_(1).pdf
Download Added by Madeline Moran at 4:22 PM - Monday - September 18, 2017
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