What do you really know about your customer’s experience in site search? If you’re getting ready to migrate from one search engine to another, how do you know that the new engine will be better? These are tough questions to answer but there are methods and measurements that can ensure you’re not trapping your customers in the new search engine.
Most companies don’t measure site search well. They rely upon out of the box measurements that measure activity instead of outcomes. Nowhere is this problem more acute than when you move from one search engine to another.
• How do you exceed customer expectations if you don’t have an effective baseline?
• How do you know you’ve done the migration well if you don’t measure the gap before
• How do you ensure improvements in content and algorithms are effective?
A/B testing of the search engines is the answer.
In this free 30-minute Biznology® webinar, you’ll learn 5 strategies to measure site search effectively and how to apply those measurements when migrating from one search engine to another so that you can minimize the interruption in your customer’s experience and improve goal achievement.
Special presentation sponsored by Gerris Corp, MountainTop Data and SoloSegment
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