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5 Effective Strategies for A/B Testing Search

Tuesday, Jan 23, 11:00 AM EST · 30 minutes

5 Effective Strategies for A/B Testing Search

January 23, 2018 at 11:00:00 AM · Eastern Time (US & Canada)
By Biznology (0.0 stars · 0 reviews )
About This Webinar

What do you really know about your customer’s experience in site search? If you’re getting ready to migrate from one search engine to another, how do you know that the new engine will be better? These are tough questions to answer but there are methods and measurements that can ensure you’re not trapping your customers in the new search engine.

Most companies don’t measure site search well. They rely upon out of the box measurements that measure activity instead of outcomes. Nowhere is this problem more acute than when you move from one search engine to another.

• How do you exceed customer expectations if you don’t have an effective baseline?
• How do you know you’ve done the migration well if you don’t measure the gap before
and after?
• How do you ensure improvements in content and algorithms are effective?

A/B testing of the search engines is the answer.

In this free 30-minute Biznology® webinar, you’ll learn 5 strategies to measure site search effectively and how to apply those measurements when migrating from one search engine to another so that you can minimize the interruption in your customer’s experience and improve goal achievement.

Special presentation sponsored by Gerris Corp, MountainTop Data and SoloSegment

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Who can view:
Webinar Price: Free
Webinar ID: 37cfe211c552
Featured Presenters
Webinar hosting presenter Steve Z
CEO of SoloSegment
Steve Zakur is a global technology executive who has spent the past decade solving complex business problems and growing technology businesses. Today, he focuses on improving customer journeys that go through site search and applying machine...
Webinar hosting presenter Mike M
Mike Moran is an expert in digital marketing and a former IBM Distinguished Engineer. He is President of Mike Moran Group, and Senior Strategist at Converseon, Revealed Context, and SoloSegment.
Webinar hosting presenter Eileen C
Webinar Manager
Eileen is the Marketing and Operations manager at Mike Moran Group. Contact her with any webinar questions or to become a sponsor. Sign up for Biznology emails today for more free marketing insights! http://www.biznology.com/subscribe/
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Every other month, we present a new 30-minute Biznology webinar, bringing you the latest on an important digital marketing subject.