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5 Effective Strategies for A/B Testing Search

Tuesday, Jan 23, 11:00 AM EST   |   Add To Calendar   |   Webinar will be recorded.
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About This Webinar

What do you really know about your customer’s experience in site search? If you’re getting ready to migrate from one search engine to another, how do you know that the new engine will be better? These are tough questions to answer but there are methods and measurements that can ensure you’re not trapping your customers in the new search engine.

Most companies don’t measure site search well. They rely upon out of the box measurements that measure activity instead of outcomes. No where is this problem more acute than when you move from one search engine to another.

• How do you exceed customer expectations if you don’t have an effective baseline?
• How do you know you’ve done the migration well if you don’t measure the gap before
and after?
• How do you ensure improvements in content and algorithms are effective?

A/B testing of the search engines is the answer.

In this free 30-minute Biznology® webinar, you’ll learn 5 strategies to measure site search effectively and how to apply those measurements when migrating from one search engine to another so that you can minimize the interruption in your customer’s experience and improve goal achievement.

Special presentation sponsored by Gerris Corp, MountainTop Data and SoloSegment

By registering for this webinar, you’ll receive occasional emails about upcoming events. You may unsubscribe at any time.

When: Tuesday, January 23, 2018 · 11:00:00 AM · Eastern Time (US & Canada)
Duration: 30 minutes
Language: English
Who can attend? Everyone
Dial-in available? (listen only): No
Featured Presenters
Webinar hosting presenter Steve Z
CEO of SoloSegment
Steve Zakur is a global technology executive who has spent the past decade solving complex business problems and growing technology businesses. Today, he focuses on improving customer journeys that go through site search and applying machine...
Mike Moran is an expert in digital marketing and a former IBM Distinguished Engineer. He is President of Mike Moran Group, and Senior Strategist at Converseon, Revealed Context, and SoloSegment.
Webinar Manager
Eileen is the Marketing and Operations manager at Mike Moran Group. Contact her with any webinar questions or to become a sponsor. Sign up for Biznology emails today for more free marketing insights! http://www.biznology.com/subscribe/
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