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The SPF Advantage: Creating Beauty Products Consumers Trust and Love
About This Webinar
Consumer demand for SPF is at an all-time high: what was once a beach-day essential is now a cornerstone of everyday beauty and wellness routines, driving growth in categories from skincare to makeup. For brands, this shift represents a powerful opportunity to create products that not only meet growing demand but also support long-term skin health and wellness. Still, innovating with SPF has its challenges: as an FDA-regulated category, UV protection requires precision, expertise, and a strategic approach. In this session, Solésence will share smart, proven pathways to launching high-performing, inclusive SPF products—faster, more affordably, and with greater confidence.
Who can view: Everyone
Webinar Price: Free
Featured Presenters
President + CEO, Solésence
Kevin is President and Chief Executive Officer at Solésence, a 2023 Fast Company Most Innovative Company in Beauty and leading developer and manufacturer of innovative skin health and beauty products. On a mission to deliver joy through innovation, inclusivity and the science of beautiful skin, Solésence has redefined mineral-based sun protection by maximizing transparency, effectiveness, aesthetics, and wearability.
With 20+ years in senior beauty industry roles, Kevin has led and advised ingredient companies, digital startups and skincare brands, shaping technology-driven consumer experiences. He previously founded and led AMCOL Health & Beauty Solutions, a private label manufacturer of retinoid-based skin care formulations and a leading provider of prescription delivery systems technology for treating acne, skin cancer, and hyperpigmentation. Kevin also helped pioneer facial recognition technology for personalized skin care recommendations. Kevin holds a chemical engineering degree from Carnegie Mellon and an MBA from The University of Chicago Booth School of Business. As an inventor or co-inventor on over a dozen US and global patents, Kevin continues to drive innovation at the intersection of science, technology, and beauty. Kevin is also a proud husband and father.
With 20+ years in senior beauty industry roles, Kevin has led and advised ingredient companies, digital startups and skincare brands, shaping technology-driven consumer experiences. He previously founded and led AMCOL Health & Beauty Solutions, a private label manufacturer of retinoid-based skin care formulations and a leading provider of prescription delivery systems technology for treating acne, skin cancer, and hyperpigmentation. Kevin also helped pioneer facial recognition technology for personalized skin care recommendations. Kevin holds a chemical engineering degree from Carnegie Mellon and an MBA from The University of Chicago Booth School of Business. As an inventor or co-inventor on over a dozen US and global patents, Kevin continues to drive innovation at the intersection of science, technology, and beauty. Kevin is also a proud husband and father.
CEO and Founder of BeautyMatter
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor, and strategist.
She began her career in beauty as one of the original executive team at Bliss, taking on the way women view beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed, and marketed to consumers, leading to the acquisition of Bliss by LVMH.
As Vice President of Marketing for Dr. Dennis Gross Skincare, she was on the forefront of defining the cosmeceutical category.
Kelly also founded consultancy group Purpose-Built, providing concept-to-counter solutions and strategic advisement from startups to Fortune 100 brands.
She has also built her own brands, most recently the award-winning fragrance brand Odin, co-founded in collaboration with the men’s fashion brand.
She began her career in beauty as one of the original executive team at Bliss, taking on the way women view beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed, and marketed to consumers, leading to the acquisition of Bliss by LVMH.
As Vice President of Marketing for Dr. Dennis Gross Skincare, she was on the forefront of defining the cosmeceutical category.
Kelly also founded consultancy group Purpose-Built, providing concept-to-counter solutions and strategic advisement from startups to Fortune 100 brands.
She has also built her own brands, most recently the award-winning fragrance brand Odin, co-founded in collaboration with the men’s fashion brand.
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BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.
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