Extended Producer Responsibility (EPR) has quietly become one of the most consequential regulatory shifts facing the beauty industry. With seven US states now enforcing packaging EPR laws, and the EU's Packaging and Packaging Waste Regulation (PPWR) taking full effect in August 2026, brands can no longer treat packaging compliance as a back-office issue. Under these frameworks, brands are now financially and operationally responsible for the entire lifecycle of their packaging. Join us for a candid conversation on what EPR really means for the beauty industry. We will decode the patchwork of state and international rules, the true cost of compliance, and how forward-thinking brands are turning packaging redesign into a competitive advantage rather than a liability.
