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TEST WEBINAR
Thursday, October 16, 2025 · 11:00 a.m. · Eastern Time (US & Canada)
About This Webinar
AI is everywhere. Are you ready? Search is evolving in real-time as the rapid adoption of AI-powered search engines is changing how people search for information. Tools like ChatGPT, Gemini, and Perplexity are experiencing explosive growth and changing consumer behavior as search traffic shifts away from Google and Bing. Stella Rising, along with L’Oreal, will decode the evolving search landscape and share a playbook for getting ahead of the trend.
Who can view: Everyone
Webinar Price: Free
Featured Presenters
CEO and Founder of BeautyMatter
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor, and strategist.
She began her career in beauty as one of the original executive team at Bliss, taking on the way women view beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed, and marketed to consumers, leading to the acquisition of Bliss by LVMH.
As Vice President of Marketing for Dr. Dennis Gross Skincare, she was on the forefront of defining the cosmeceutical category.
Kelly also founded consultancy group Purpose-Built, providing concept-to-counter solutions and strategic advisement from startups to Fortune 100 brands.
She has also built her own brands, most recently the award-winning fragrance brand Odin, co-founded in collaboration with the men’s fashion brand.
She began her career in beauty as one of the original executive team at Bliss, taking on the way women view beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed, and marketed to consumers, leading to the acquisition of Bliss by LVMH.
As Vice President of Marketing for Dr. Dennis Gross Skincare, she was on the forefront of defining the cosmeceutical category.
Kelly also founded consultancy group Purpose-Built, providing concept-to-counter solutions and strategic advisement from startups to Fortune 100 brands.
She has also built her own brands, most recently the award-winning fragrance brand Odin, co-founded in collaboration with the men’s fashion brand.
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BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.
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