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About This Webinar
For years, the GCC sat at the edges of global beauty strategy. Today, it sits at the center. UAE and Saudi Arabia have emerged as two of the most dynamic markets in the world, drawing brands, investors, and founders who see a structural shift in where beauty growth is being made.
Rising consumer demand, an evolving retail landscape, a thriving fragrance culture, and a sophisticated local brandscape have redefined what the region represents for the global industry. The opportunity runs in both directions. In this webinar, we take a commercial look at what is driving GCC growth, what it takes to enter and compete at any scale, and what comes next.
Agenda
- The business dynamics shaping UAE and Saudi Arabia
- Consumer, retail, and category trends driving demand
- Entering the GCC, big or small: the same market, two very different playbooks
- The two-way trade story: regional brands being born in the GCC and going global, and the capital starting to back them
When:
Thursday, August 27, 2026 · 12:00 p.m. · Eastern Time (US & Canada)
Duration: 1 hour
Language:
English
Who can attend? Everyone
Dial-in available?
(listen only): No
Featured Presenters
CEO and Founder of BeautyMatter
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor, and strategist.
She began her career in beauty as one of the original executive team at Bliss, taking on the way women view beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed, and marketed to consumers, leading to the acquisition of Bliss by LVMH.
As Vice President of Marketing for Dr. Dennis Gross Skincare, she was on the forefront of defining the cosmeceutical category.
Kelly also founded consultancy group Purpose-Built, providing concept-to-counter solutions and strategic advisement from startups to Fortune 100 brands.
She has also built her own brands, most recently the award-winning fragrance brand Odin, co-founded in collaboration with the men’s fashion brand.
She began her career in beauty as one of the original executive team at Bliss, taking on the way women view beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed, and marketed to consumers, leading to the acquisition of Bliss by LVMH.
As Vice President of Marketing for Dr. Dennis Gross Skincare, she was on the forefront of defining the cosmeceutical category.
Kelly also founded consultancy group Purpose-Built, providing concept-to-counter solutions and strategic advisement from startups to Fortune 100 brands.
She has also built her own brands, most recently the award-winning fragrance brand Odin, co-founded in collaboration with the men’s fashion brand.
Event Director, Beautyworld Dubai and Notes Dubai
Ravi Ramchandani is the Event Director of Beautyworld Dubai, the region's largest international trade event for beauty, fragrance, and wellness, and Notes Dubai, a curated global platform for niche and artistic fragrance launching in January 2027. He drives the strategy, commercial growth, and global positioning of both brands. A senior leader at Messe Frankfurt Middle East since 2010, Ravi has built deep expertise in connecting international brands with one of the world's fastest-growing beauty markets. He tracks the latest across hair, cosmetics, and fragrance to keep the show ahead of the curve, and champions experiential formats that move beyond the conventional trade fair.
Division Manager - Beauty Distribution, Ali Bin Ali Beauty
Brooke Bergé leads the Beauty Division at Ali Bin Ali Holding, driving the strategic growth, commercial performance, and regional expansion of the Group's luxury beauty business across six Middle Eastern markets. With more than 20 years of international leadership experience, she specialises in portfolio strategy, market expansion, distribution, and luxury retail. Brooke has partnered with some of the world's most prestigious beauty brands, including Chanel, SK-II, Clinique, Valmont, Carita, and Decléor. Recognised as an industry thought leader, she is a frequent speaker and awards judge at global forums including Cosmoprof Worldwide, INNOCOS, and Beautyworld Middle East.
Global President, Kayali
Jessica Hanson brings over 25 years of global beauty industry experience, having held leadership roles at L’Oréal, SEPHORA, Amorepacific, Huda Beauty, NuFACE, ghd, and PerriconeMD. She is currently Global President of KAYALI, leading global marketing, commercial, and digital teams across Dubai, New York, and London. Jessica has led diverse portfolios across skincare, haircare, cosmetics, and fragrance. She is an active member of Cosmetic Executive Women and a founding member of CHIEF and BeautyUnited. She is a dedicated mentor and passionate about empowering female leaders across the industry. Jessica holds an MBA from Fordham University and a B.S. from California Polytechnic University.
Senior Consultant, Euromonitor International
Amna is a Senior Consultant at Euromonitor International, based in Dubai. As a
thought leader and industry expert in beauty, health, luxury, and fashion, her insights
and analysis provide global, regional, and local brands with tactical and strategic
solutions to foster company growth, with a special focus on the MENAT and Pakistan
regions.
She advises clients across these industries on topics ranging from health and wellness,
understanding government agendas, consumer trends, and business strategy
planning. Amna is also one of the authors of the annually published "Top 10 Global
Consumer Trends" whitepaper.
Along with regular interactions with major global and regional beauty and fashion
industry players, she has been a proactive contributor to articles and interviews
through various platforms such as exhibitions, TV, radio, and press media. Some
examples include Beautyworld, CNN, Forbes, Euro News, Dubai Eye, Gulf News, and
Images Retail ME.
Amna holds a Master of Strategic Marketing, top graduate, from the University of
Wollongong. She has been active in the field of market research intelligence for more
than a decade, bringing with her rich insights on the region and beyond.
thought leader and industry expert in beauty, health, luxury, and fashion, her insights
and analysis provide global, regional, and local brands with tactical and strategic
solutions to foster company growth, with a special focus on the MENAT and Pakistan
regions.
She advises clients across these industries on topics ranging from health and wellness,
understanding government agendas, consumer trends, and business strategy
planning. Amna is also one of the authors of the annually published "Top 10 Global
Consumer Trends" whitepaper.
Along with regular interactions with major global and regional beauty and fashion
industry players, she has been a proactive contributor to articles and interviews
through various platforms such as exhibitions, TV, radio, and press media. Some
examples include Beautyworld, CNN, Forbes, Euro News, Dubai Eye, Gulf News, and
Images Retail ME.
Amna holds a Master of Strategic Marketing, top graduate, from the University of
Wollongong. She has been active in the field of market research intelligence for more
than a decade, bringing with her rich insights on the region and beyond.
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BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.