The pace of change in beauty has never been faster. Today’s founders aren’t just building brands—they’re shaping the next generation of industry icons. This session unpacks the forces driving innovation across beauty, from the rise of science-backed efficacy and biotech breakthroughs to the role of texture, sensoriality, and inclusivity in creating products that resonate. We’ll examine sustainability as a baseline expectation and explore how personalization is redefining brand relevance. Most importantly, you’ll gain practical strategies to stay ahead: how to tap into ingredient pipelines, build with technology in mind, elevate beyond the formula, treat partners as co-innovators, and provide the Do’s and Don’ts for building strong supplier partnerships. This session will challenge you to reframe innovation not as a one-time breakthrough, but as a constant state of evolution—critical to winning in a market where consumer expectations are rewritten daily.
