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About This Webinar
Alexa is becoming beauty’s next power advisor but most brands haven’t given her the product knowledge to close the sale. This session will reframe AI on Amazon through a practical lens: everything you would teach an in-store beauty advisor should also inform Alexa, voice search, and product discovery. We’ll unpack how brands can turn UGC into scalable video ad libraries, break through the content bottleneck, and put AI to work where it can actually drive growth. No vague directives to “leverage AI”—just current, actionable strategies built for beauty founders and operators.
When:
Thursday, December 17, 2026 · 2:00 p.m. · Eastern Time (US & Canada)
Duration: 1 hour
Language:
English
Who can attend? Everyone
Dial-in available?
(listen only): No
Featured Presenters
Co-Founder and President at BeautyMatter
John Cafarelli is the Co-Founder and President at BeautyMatter. Growing up in New York as the son of a builder, he learned at an early age the value of having the right tools in one’s toolbox to be successful. John’s carried this mindset through to his work at BeautyMatter by working with the team to create content and experiences that inform, analyze and educate to give our audience an “unfair advantage” as they grow their businesses and navigate the ever-changing beauty and wellness landscape.
John’s beauty and wellness industry expertise is centered around identifying market opportunities, strategic planning, developing strategies for growth, cash and financial strategy, and building operational excellence. He’s an entrepreneurial thinker with diverse work experience and a bias for creativity and innovation that’s actionable and realistic.
John is also the founder and CEO of his own skin health brand, Ernest Supplies. He also spent six years as the COO / CFO of Paper Magazine, a multi-platform media company and content creation agency. In 2014, he was part of the team that “Broke the Internet.” Before that, John spent 10 years investing in and helping to grow well-known consumer brands, including Intermix, Skullcandy, All Saints, Morgenthal Frederics, and others.
John’s beauty and wellness industry expertise is centered around identifying market opportunities, strategic planning, developing strategies for growth, cash and financial strategy, and building operational excellence. He’s an entrepreneurial thinker with diverse work experience and a bias for creativity and innovation that’s actionable and realistic.
John is also the founder and CEO of his own skin health brand, Ernest Supplies. He also spent six years as the COO / CFO of Paper Magazine, a multi-platform media company and content creation agency. In 2014, he was part of the team that “Broke the Internet.” Before that, John spent 10 years investing in and helping to grow well-known consumer brands, including Intermix, Skullcandy, All Saints, Morgenthal Frederics, and others.
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