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Workshop: Translating the Blue Light Trend into a Product Strategy

Tue, May 11, 2021 · 3:00 PM · Eastern Time (US & Canada)
About This Webinar

This interactive workshop aims to give you an in-depth understanding of blue light, also known as High Energy Visible Light, to set your product strategy up for success. After more than a year of increased screen time, consumers are more aware than ever of how blue light can impact the skin. But what isn’t often discussed is the proximity of blue light to UV—particularly UVA—and how skincare regimens can grow around this space. We will frame the opportunity, dive into the science and explore the product claims to inform the right blue light product strategy for your brand.

The Agenda:

- State of the market
- Science of blue light and the light spectrum
- Ingredient and formula technology
- Translating the trend into a product strategy
- Differentiating product claims

Solésence Workshop Team:

- Dr. Harry Sarkas, Chief Scientific Officer
- Kevin Cureton, Chief Operating Officer
- Yoana Dvorzsak, Director of Product and Component Development

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Chief Scientific Officer, Solésence Beauty Science
Harry has over 25 years of direct experience in material synthesis, production, characterization, and product development. He is an inventor or co-inventor on eighteen US and foreign patents and has authored over 40 technical publications.
Webinar hosting presenter Kevin C
Chief Operating Officer, Solésence Beauty Science
Kevin has spent over 20 years in senior management roles in the beauty industry and is passionate about defining how to develop technologies and products that delight consumers while enhancing a brand’s value. At Solésence, Kevin oversees brand partnership and innovation teams, including research & development, manufacturing, and sales & marketing.
Webinar hosting presenter Yoana D
Director of Product & Component Development, Solésence Beauty Science
With a strong formulation background, Yoana has developed skin care and color cosmetics products for multiple brands on a global scale and is experienced in regulatory compliance. At Solésence, Yoana supervises all external client programs, focusing on development from concept to launch.
Webinar hosting presenter Kelly K
CEO + Founder, BeautyMatter
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed and marketed to consumers leading the acquisition of Bliss by LVMH. As Vice President of Marketing for Dr. Dennis Gross Skincare, she was at the forefront of defining the cosmeceutical category. Kelly also founded consultancy group Purpose Built, providing concept to counter solutions and strategic advisement for startups to Fortune 500 brand and everything in between. In addition, she's also built her own brands, most recently award-winning fragrance brand, Odin, which was co-founded in collaboration with the men's fashion brand. Kelly is the “lens” of BeautyMatter providing a fresh voice to the beauty industry with highly curated news and original content.
Hosted By
BeautyMatter webinar platform hosts Workshop: Translating the Blue Light Trend into a Product Strategy
BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.
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