Webinar: VERSED: Harnessing Influence to Bring Clean Beauty to the Masses by BeautyMatter

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About

VERSED was launched with a mission to democratize clean beauty with the look, feel, and formulas of a prestige brand, at mass-market prices. Backed by sister company Who What Wear and its community of 16 million people, VERSED launched with an immediate audience to drive demand and build brand awareness. Join BeautyMatter's Kelly Kovack for a conversation with VERSED President, Melanie Bender on how to harness influence to build a community-backed brand positioned for rapid growth. Bringing the prestige aesthetic, playbook, and sensibility to mass retail is easy to say, but far more difficult to execute. Learn how VERSED did it.

We’ll Tackle:

- How to build a brand for scale
-Creating a prestige offering at mass prices
- Harnessing influence to drive growth
- Wholesale first - DTC second strategy
- Navigating and defining clean

Price

Free

Language

English

Who can attend

Everyone

Dial-in available? (listen only)

Not available.

Hosted By BeautyMatter

BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.

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Featured Presenters

Melanie Bender

VERSED President

Melanie Bender is one of Fast Company's Most Creative People and the President of VERSED, the cleanest brand in drugstore skincare (vegan and sustainably-minded, too). At VERSED, Melanie combines community-driven development with hyper-growth...

Full Profile

Kelly Kovack

BeautyMatter CEO & Founder

Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the...

Full Profile Message Kelly

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