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Raising a Pandemic Beauty Baby

March 4, 2021 at 02:00:00 PM · Eastern Time (US & Canada)
About This Webinar

Launching a brand is always difficult but building a business during a pandemic was unimaginable. Despite the extreme challenges the past 12 months have presented, new brands braved the challenge and launched. These founders used their ability to be nimble and pressed forward, capitalizing on opportunities to develop solutions for a new world, breaking through the noise, and carving out a path to success.

• Kulfi Beauty Founder, Priyanka Ganjoo
• Biophile CEO & Co-Founder, Grace Fooden
• Masami CEO & Co-Founder, Lynn Power
• Muri Lelu CMO & Co-Founder, Gilah Elul

We’ll Discuss:
• Pandemic pivots
• Navigating the new beauty landscape
• Collaboration and community
• Lessons learned and opportunities created

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter Lynn P
MASAMI, CEO + Co-Founder
Lynn is a longtime ad agency executive with a love for beauty. She's been fortunate to work on many iconic brands, including the Gillette Venus global marketing launch, Clinique global, L'Oreal Natural Match launch and VIVE relaunch, Nexxus repositioning, Vichy positioning and La Roche-Posay and St. Ives. She has done lots of other categories too including American Express, Hershey's, Campari, Kimberly-Clark, Nestle, T. Rowe Price, etc. She loves building teams, reinventing cultures and disruption.
Webinar hosting presenter
Kulfi Beauty, Founder
As a South Asian woman, Priyanka Ganjoo rarely felt represented by beauty brands. With a background helping indie beauty brands establish and grow their business, Priyanka grew tired of the lack of inclusivity for South Asian women. Looking for a brand that would put South Asian women at the center of its narrative, Priyanka left the corporate beauty industry to create her own company, Kulfi Beauty. With products designed for South Asian skintones and undertones, Kulfi Beauty is challenging toxic beauty standards defined by eurocentric ideals and patriarchy.
Webinar hosting presenter Gilah E
Muri Lelu, Co-Founder + Chief Marketing Officer
With a background in digital media & marketing, Gilah (aka Evie Lelu) got her grounding in the beauty industry as the VP of Creative Strategy at boutique Métier Creative agency, where she oversaw branding & content initiatives for luxury beauty & lifestyle clients including Augustinus Bader, Dr. Dennis Gross, and Miami Design District. Sister to Muri, Gilah grew up in Northern California and is the first-generation daughter of a proud Belizean mother. Her creative sensibilities are informed by the rich history and culture of the Black diaspora, and she is passionate about creating platforms and pathways to celebrate and elevate the work of people of color — particularly women.
Webinar hosting presenter Grace F
Biophile, CEO + Co-Founder
Grace Fooden is an African American businesswoman with over three decades of experience as a merchant, general manager, and brand innovator.

A graduate of the Parsons School of Design’s Fashion/Apparel Design program, Grace is a creative problem solver with an invaluable combination of business and design instincts. Over the course of her career, she has worked with some of the fashion industry’s most visible brands, including Ralph Lauren, where she served as the VP of Merchandising and Merchandise Planning. She also held senior merchandising positions at Spanx, Warnaco, and Perry Ellis. She is skillful at unlocking value and achieving sustained financial performance with diversified consumer segments.

Grace’s segue into beauty began when she met Alison Cutlan through a mutual friend, who raved about a line of products that Alison had been working on. Sensing her friend’s unbridled enthusiasm, Grace’s merchant instincts kicked in immediately. She had already begun her own personal journey into exploring the conscious beauty space and knew that Alison was on the verge of creating something special. Roughly two years later, the pair launched Biophile to a glowing reception at Indie Beauty Expo, where the Bio-Shroom Rejuvenating Serum was named “Best Face Serum.”

Grace is on a mission to inspire the next generation of POC business executives and creatives. She is on the board of advisors at Cal Poly Pomona’s Apparel, Merchandising and Marketing division and is a guest mentor at Otis College of Art and Design and the Fashion Design department of Long Beach University.
Webinar hosting presenter Kelly K
BeautyMatter, CEO + Founder
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed and marketed to consumers leading the acquisition of Bliss by LVMH. As Vice President of Marketing for Dr. Dennis Gross Skincare, she was at the forefront of defining the cosmeceutical category. Kelly also founded consultancy group Purpose Built, providing concept to counter solutions and strategic advisement for startups to Fortune 500 brand and everything in between. In addition, she's also built her own brands, most recently award-winning fragrance brand, Odin, which was co-founded in collaboration with the men's fashion brand. Kelly is the “lens” of BeautyMatter providing a fresh voice to the beauty industry with highly curated news and original content.
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BeautyMatter webinar platform hosts Raising a Pandemic Beauty Baby
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