Advertising and Marketing Claims Substantiation – Carys Smith, Ayton Global Research

Carys Smith has been at the forefront of developments at Ayton Global Research since 2012. She is a specialist in legislation that affects advertising standards and regulations which impact FMCG industries. This knowledge has been put to good effect when working closely with international brand owners and contract manufacturers including Walgreen Boots Alliance, Meiyume, Oriflame, Acheson & Acheson, Temple Spa, The Body Shop and many more.

Carys has designed, directed, and managed studies for over 250 clients and is in a great position to lecture about global trends in FMCG industries, consumer research, and claims testing.

Carys has traveled globally to Asia, Europe, Middle East, the USA, and more to provide lectures and discussions on maximizing your brand advertising, research methodologies, claim substantiation, and legislation surrounding this process.