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Beauty Futures: How Trends Will Track on Amazon

Thu, Oct 21, 2021 · 2:00 PM · Eastern Time (US & Canada)
About This Webinar

Join us for an Amazon download from 2021 and a deep dive into trends as we look forward to 2022. Our panel of experts will predict the trends in beauty and wellness and how to leverage them for Amazon growth. Trends happen on a continuum; there are trendsetters, early adopters, and followers. Knowing when the time is right for your brand to leverage a trend is the difference between success and failure. Too soon means excess inventory. Too late means missed opportunity.

We'll Discuss:

- 2021 Amazon download
- Marketplace updates
- NielsonIQ beauty and wellness trends
- Harnessing trends to fuel growth
- Live Q&A

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter Brandon P
President, Market Defense
For over 20 years, Brandon has advised and operated branded consumer and retail businesses. He brings expertise developing strategy around an understanding of consumer needs and building operations to deliver results against those strategies. He offers a hands-on operating perspective and empathy when leading teams and other executives through the development and execution of strategy to deliver on the promise of a brand.

Prior to joining Market Defense, Brandon was a principal in the strategy practice of a management consulting firm where he advised leading consumer brand and retail companies on digital customer experience, organizational alignment around data and the digital customer, and operational execution of new strategies. In this role, he developed an operational framework for innovation and test & learn which he deployed with his clients for new product development, new store concepts and new customer experience creation. In addition to holding operating leadership roles in product development, marketing, sales, merchandising and operations, Brandon previously led the branded consumer practice of a middle-market investment bank, where he advised shareholders and private equity firms on transactions in the branded consumer products sector. He has expertise in apparel, housewares, personal care, juvenile products and beverage.

Brandon is a graduate of Wake Forest University and Cornell University and lives with his family in Seattle.
Webinar hosting presenter Vanessa K
Chief Operating Officer, Market Defense
Prior to Market Defense, Vanessa was Director of Sales, Marketing & Merchandising at Beauty.com, where she led, negotiated and managed deals with some of the biggest brands and retailers in the business. Her history also includes influential roles in Marketing and Training & Development at MAC Cosmetics, Tiffany & Co. and The Body Shop. Leveraging her massive network of established relationships, she brings the world’s prestige beauty brands and Market Defense together, creating unique opportunities to drive online revenue and profits through the Amazon channel. A Partner in Market Defense, Vanessa is dedicated to each brand’s marketing and merchandising success.
Webinar hosting presenter Anna M
Client Director, Beauty Vertical, NielsenIQ
As a Client Director for NielsenIQ’s Beauty Vertical, Anna Mayo is an innovative thought leader within the beauty and personal care retailing space. NielsenIQ's beauty and personal care insights cover 100 global markets, providing the industry's most total view into omnichannel consumption and, in turn, empowering the next decade of beauty.

Throughout her 8 years at NielsenIQ, Anna has worked with cross functional teams to deliver proactive, industry-shaping insights and guide some of the world’s largest CPG clients through behavioral shifts and consumption trends. In her current role, Anna partners with beauty and personal care clients to develop cutting edge solutions, leverage new technology, drive marketing and sales strategies and identify unmet consumer needs. In addition, Anna is responsible for leading thought leadership for the Beauty Vertical, serving as an industry expert and appearing in broadcasts and publications such as Women’s Wear Daily and FOX Business, most recently.

Anna has an MBA from the University of Connecticut and resides in Connecticut with her husband and two children.
Webinar hosting presenter Kelly K
CEO + Founder, BeautyMatter
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed and marketed to consumers leading the acquisition of Bliss by LVMH. As Vice President of Marketing for Dr. Dennis Gross Skincare, she was at the forefront of defining the cosmeceutical category. Kelly also founded consultancy group Purpose Built, providing concept to counter solutions and strategic advisement for startups to Fortune 500 brand and everything in between. In addition, she's also built her own brands, most recently award-winning fragrance brand, Odin, which was co-founded in collaboration with the men's fashion brand. Kelly is the “lens” of BeautyMatter providing a fresh voice to the beauty industry with highly curated news and original content.
Hosted By
BeautyMatter webinar platform hosts Beauty Futures: How Trends Will Track on Amazon
BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.
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