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India: Decoding The Next Big Beauty Market

Mon, Apr 11, 2022 · 10:30 AM · Eastern Time (US & Canada)
About This Webinar

The battle for the $14 billion Indian beauty market is heating up with a deluge of homegrown beauty brands. These startups are tapping into the country's burgeoning middle class, geographically diverse with cultural and regional preferences and widely divergent purchasing power. The Good Glamm Group is one of these dynamic startups. The Content-to-commerce conglomerate furthered its ambition of becoming India's largest CPG company by building a "digital Unilever" at the end of last year with $150 million in funding at a $1.2 billion valuation and a flurry of M&A activity.

The Good Glam Group co-founders join BeautyMatter founder Kelly Kovack to talk about the Indian consumer and what makes the market tick.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Group Founder & CEO, Good Glamm Group
Darpan Sanghvi is the Group Founder and CEO of Good Glamm Group - South Asia’s
Largest Content to Commerce Conglomerate.  

The Good Glamm Group comprises a portfolio of proprietary beauty & personal care brands
that are powered by its digital ecosystem of content, community, and creator assets. Beauty &
personal care brands owned by the Good Glamm Group include MyGlamm (India’s fastest
growing cosmetics brand), The MomsCo (India’s leading premium mom and baby brand),
POPxo (India’s first tween cosmetics brand), and Baby Chakra (India’s first baby products
brand co-created with mothers). These brands leverage Good Glamm Group’s proprietary
digital assets, which comprise of POPxo (India’s largest female content platform with 88
million users), ScoopWhoop (India’s largest male content platform with 100 million users),
BabyChakra (India’s leading parenting platform with 20 million mothers and a network of
10,000 doctors) and Plixxo (India’s leading creator and influencer management platform with
220,000 influencers on boarded). 

Darpan’s entrepreneurial journey began in 2010 when he acquired the master franchise of
L’Occitane Spas & Clarins Spas among many other globally acclaimed beauty brands and
launched them in India. It was there where Darpan realised that there was a large unmet
opportunity to create beauty products made specifically for the Indian consumer with
insights given by the Indian consumer, using the power of being Direct to Consumer and
leveraging Digital and Data. And that is how MyGlamm was born in Oct 2017.  In 2019
MyGlamm grew 400%, but then revenues came to a screeching halt, down to zero, during the
lockdown in the Covid pandemic in 2020.

 While revenues were down to zero, Darpan went on to make some bold moves - he acquired
POPxo, India’s largest online community of women with 88 million female users, to
exponentially increase MyGlamm’s digital reach - and at the same time doubled down on
offline retail expansion by increasing MyGlamm point of sales to 10,000 (from 500 point of
sales pre-Covid) while also opening India’s largest beauty experience store in Mumbai.
Today the group has 30,000 points of sales. 

These moves paid off, as MyGlamm came out of Covid with revenues that were 200% of pre-
Covid levels while also achieving EBITDA profitability. It also made MyGlamm the fastest
beauty brand to cross the $100mil valuation in just three years of launch. In August 2021, he
acquired leading parenting platform Baby Chakra to further expand in the Mom-baby care
segment in beauty and personal care. 

While building MyGlamm, Darpan has attracted not only some of the best global financial
investors such as Warburg Pincus, Prosus Ventures (Naspers), Bessemer Venture Partners,
Accel but is the only beauty brand to get A list brands like L’Occitane and Amazon to invest,
which have significantly accelerated and shortened the learning curve that MyGlamm has
had. 

In November 2021, Good Glamm Group entered the Unicorn club with a valuation of
approximately $1.2 billion in a $150 million fund raising round led by Prosus Ventures
(Naspers) and Warburg Pincus. 

Darpan is a mechanical engineer from Pune, following which he pursued a dual MBA from
ESADE Business School Barcelona & University of Texas at Austin. Prior to his MBA,
Darpan was the youngest manager at Baazee.com (acquired by Ebay) and post his MBA
Darpan worked at the $5 billion Celanese Chemicals where he led strategy projects across
Dallas, Singapore, and New York. An entrepreneur at heart, Darpan moved back to India in
2008, to start his own venture, recognizing that there was a dearth of brands in India and
there was an opportunity to build a significant brands business in India.
Webinar hosting presenter
Co-Founder, Good Glamm Group
Priyanka Gill is a digital media entrepreneur. She is the Co-founder of Good Glamm Group
and Founder & CEO of POPxo-Plixxo.

In 2014, Priyanka founded POPxo with the vision of creating a digital community for women
powered by relatable and engaging content. Today, with 88 million active users across
platforms, POPxo has become ubiquitous in the digital lives of women in India - with 3 out of
5 engaging with POPxo articles, video & memes every month. 

Recognizing that influencer marketing would go on to become one of the most essential
forms of brand building, she launched Plixxo in 2017. It’s a platform that connects brands
and digital media influencers. Today, it is India’s most engaged influencer marketing
platform with 200,000+ influencers onboarded. 
 
In August 2020, POPxo-Plixxo merged with MyGlamm. Priyanka joined MyGlamm as co-
founder. MyGlamm has a portfolio of over 800+ beauty products across makeup, skincare
and personal care. Backed by Amazon, Bessemer Venture Partners and Wipro Consumer -
MyGlamm is India’s fastest growing direct-to-consumer beauty brand.

In September 2021, with the formation of Good Glamm Group, Priyanka was elevated to the
position of Co-founder of Good Glamm Group, a digital-first house of brands that brings
together innovative and fast-growing beauty and personal care companies. With a vision to
become the ‘Digital CPG Conglomerate of the Future’, the Good Glamm Group has
earmarked USD 100 million to scale and acquire and build brands that millions of users will
love. 

In November 2021, Good Glamm Group entered the Unicorn club with a valuation of $1.2
billion by raising $150 million in Series D round co-led by Warburg Pincus LLC and Prosus
Ventures. 
 
Priyanka is a board member of the TiE Delhi-NCR chapter. In July 2021, she also joined the
board of CXXO by Kalaari Capital which aims to help female founder-CEOs
#LevelThePlayingField by building a network of capital, coaching and community for them.
Priyanka graduated from Lady Shri Ram College for Women with BA (English). She pursued
her MA (Modern India) from Kings College London. She has recently been accepted into the
EMBA - Global programme run jointly by London Business School and Columbia Business
School. She is pursuing the degree alongside her current role at the Good Glamm Group.
She began her career as a journalist contributing to publications like The Independent, The
Guardian, Travel & Leisure, Vogue India, Grazia India and Hello! India. Priyanka has also
been a contributing editor to Harper’s Bazaar India.
 
She has been recognized as an entrepreneur and innovator through some prestigious awards;
the 100 Technology Leaders, Impact (2020), BW Businessworld 40 Under 40 Award (2019),
CNBC Young Turks Conclave - Young Business Women Awards (2018), ET Now Leaders
of Tomorrow - Young Woman Entrepreneur of the Year (2018), FICCI Flo - Power To
Empower Award (2015).

Priyanka lives in London and is the mother of two energetic kids. She is an avid reader - she
read 100 books in 2019. She enjoys cooking healthy food that complements her passion for
fitness. As an entrepreneur, Priyanka mentors young emerging leaders and speaks on a
multitude of forums on digital media, growth and her personal journey.
Webinar hosting presenter
Co-Founder, Good Glamm Group
Naiyya Saggi is the Co-founder, Good Glamm Group - South Asia’s Largest Content to Commerce
Conglomerate and founder of BabyChakra - India’s most trusted parenting platform.

In 2015, Naiyya founded Baby Chakra with the vision of making parenting easier. The platform
provides, to be & new parents with relevant information via blogs & content along with access to
trusted professionals in the medical world. BabyChakra has been consistently recognised as one of the Top Pregnancy Parenting technology products by Global Tech Powerhouses such as Google,
Facebook and Microsoft as well as by international tech and health publications such as Healthline,
Inc etc. In July 2021, BabyChakra merged with MyGlamm and Naiyya joined MyGlamm as a Co-
founder and Board Member to further strengthen the content to commerce approach adopted by
MyGlamm.

The Good Glamm Group comprises a portfolio of proprietary beauty & personal care brands that are powered by its digital ecosystem of content, community, and creator assets.

In September 2021, Naiyya Co-founded the Good Glamm Group, a digital-first house of brands that
brings together innovative and fast-growing beauty and personal care companies with a vision to
become the ‘Digital CPG Conglomerate of the Future’. The Good Glamm Group comprises a
portfolio of proprietary beauty & personal care brands that are powered by its digital ecosystem of content, community, and creator assets.

In November 2021, Good Glamm Group entered the Unicorn club with a valuation of $1.2 billion by
raising $150 million in Series D round co-led by Warburg Pincus LLC and Prosus Ventures.
 
A Harvard Business School Graduate (MBA 2012) where she was a Fulbright & Tata Scholar, Naiyya
has always been a tech enthusiast. She was formerly a Management Consultant at McKinsey & Co.
and at The Bridgespan Group (Boston) where she worked extensively in Scaling Healthcare &
Education Ventures. Naiyya is also a qualified lawyer and has a BA.LLB (HONS) from National Law
School, Bangalore where she was elected University President.

Today, she is one of India’s Top Entrepreneurs and Women in Tech. She has been profiled on
Business World Young Entrepreneurs Awards, ET Now Leaders of Tomorrow, CNBC Young
Turks, Economic Times Young Entrepreneurs, Entrepreneur Magazine’s Top Women Entrepreneurs
amongst others. Naiyya has been a mentor at Facebook's flagship #SheLeadsTech where she was
actively involved in mentoring women entrepreneurs. She is recognised as one of India’s Top
Emerging Leaders by Entrepreneur, The Economic Times & Business World.
Webinar hosting presenter Kelly K
CEO + Founder, BeautyMatter
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed and marketed to consumers leading the acquisition of Bliss by LVMH. As Vice President of Marketing for Dr. Dennis Gross Skincare, she was at the forefront of defining the cosmeceutical category. Kelly also founded consultancy group Purpose Built, providing concept to counter solutions and strategic advisement for startups to Fortune 500 brand and everything in between. In addition, she's also built her own brands, most recently award-winning fragrance brand, Odin, which was co-founded in collaboration with the men's fashion brand. Kelly is the “lens” of BeautyMatter providing a fresh voice to the beauty industry with highly curated news and original content.
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BeautyMatter webinar platform hosts India: Decoding The Next Big Beauty Market
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