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Evolving Customer Service into Conversational Commerce

About This Webinar

With glimmers of pre-pandemic life appearing on the horizon, one thing is here to stay - customer expectations around a robust digital dialogue with their favorite brands. Be it a simple customer service question, navigating product assortment or asking advice, customers expect that when they reach out via a website, SMS, email or on social that they’re having a seamless, personalized experience. Technology platforms like Gorgias enable brands, both large and small, to create unique moments of connection for their customers and the reward for brands that do it well is higher conversion, higher average tickets and sales growth.

Join us for a discussion with Catherine Balsam-Schwaber, CEO of Kindra, Christine Sawtelle, Director of Customer Care at Supergoop and Nicole Baqai, Manager of Strategic Partnerships at Gorgias to hear about the innovative ways brands are turning customer service into conversational commerce and using it to drive growth.

During this event we’ll discuss:
- How Kindra and Supergoop are using creative customer engagement opportunities to build community and drive growth
- How tech platforms like Gorgias enable brands both large and small to build seamless, multichannel customer service experiences
- How to integrate customer experience throughout the organization and inform everything from marketing to product development

This event is sponsored by Gorgias, a leading commerce helpdesk platform that turns customer service into a profit and growth center. All event participants will be eligible for a free month of access to the Gorgias platform.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Director of Customer Care, Supergoop!
Christine has over 10 years of experience in customer care. She started her career in CX at Rackspace Technology- a multicloud solutions expert- where she learned the importance of creating and delivering exceptional customer interactions. In 2018, she joined Supergoop! where she began to build a team of experts in all things SPF. She is married with three children and her must-have Supergoop! product is the 18oz family-friendly pump of Everyday Lotion SPF 50.
Webinar hosting presenter
CEO, Kindra
Catherine Balsam-Schwaber is known as a dynamic, results-oriented leader with a
track record of delivering exceptional results in high-pressure environments. She has
extensive experience in business transformation with complex multi-platform
products, strategy, marketing, creative leadership, revenue growth, media +
advertising, subscription/OTT/DTC, communications and eCommerce.

Catherine is the CEO of Kindra, an innovative self-care company for women in
menopause. A life-long advocate for women’s health, Catherine joined Kindra to break
down the stigma surrounding menopause care and support and empower women in
mid-life through Kindra's science-backed formulas and community-building initiatives.
Webinar hosting presenter
Manager of Strategic Partnerships, Gorgias
Prior to joining Gorgias, she worked at a technology and hospitality startup that was focused on reimagining the mini-bar and gift shops at hotels for the modern-day traveler. She worked with a multitude of brands to engage them in both wholesale and retail opportunities whilst also launching their own online Shopify store and retail store at a world-renowned boutique hotel chain in Los Angeles. She loves working with brands and helping them find automated solutions to drive brand awareness and attract more consumers.
Webinar hosting presenter Kelly K
CEO + Founder, BeautyMatter
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed and marketed to consumers leading the acquisition of Bliss by LVMH. As Vice President of Marketing for Dr. Dennis Gross Skincare, she was at the forefront of defining the cosmeceutical category. Kelly also founded consultancy group Purpose Built, providing concept to counter solutions and strategic advisement for startups to Fortune 500 brand and everything in between. In addition, she's also built her own brands, most recently award-winning fragrance brand, Odin, which was co-founded in collaboration with the men's fashion brand. Kelly is the “lens” of BeautyMatter providing a fresh voice to the beauty industry with highly curated news and original content.
Hosted By
BeautyMatter webinar platform hosts Evolving Customer Service into Conversational Commerce
BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.
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