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Evolving Beauty Beyond the Binary

Thu, Mar 10, 2022 · 12:00 PM · Eastern Time (US & Canada)
About This Webinar

Beauty industry marketing, packaging and products have been built on a stereotypically 'male' and 'female' paradigm. While unisex branding was often considered an infallible choice for brands to sell to all, the term still operates on a gender binary. As society’s understanding of gender boundaries are being challenged and rewritten, brands that silo consumers into binary stereotypes risk becoming obsolete. As non-binary, trans, and other gender identities come to the forefront, how can the beauty industry engage with, and develop for, these people in an authentic, engaging, and meaningful way?

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Founder, Ultra Violet Agency
Anna Butterworth is a FemTech pioneer. She has been at the epicentre of the industry for over six years - before the term was even coined. Since creating the world's first FemTech focused creative and trend forecasting agency Ultra Violet, she has worked with global disruptors such as Thinx, Become, Doppel, Wuka, Mooncup, Womanizer, Soho House, The Eve Appeal and more.
Webinar hosting presenter
Co-Founder & CEO
David Yi is the founder and editor of Very Good Light, a beauty platform that aims to democratize beauty for all people and author of the upcoming book, PRETTY BOYS. He's been written about in the NYT, LAT, Forbes, Allure, among others as the thought leader in men's beauty, identity, and Asian American advocacy. David has championed DEI in his decade of journalism, writing for the likes of the WSJ, GQ, Vogue, and WWD. Additionally, he is a founder of AIM, Advocates for Inclusion in Media, as well as a GLAAD and Webby nominee.
Webinar hosting presenter
Writer and Editor
Dominic Cadogan is a writer and editor. London-born Cadogan studied fashion journalism at London College of Fashion. After graduating, they worked for 10 Magazine and System, before joining Dazed Digital's fashion team in 2017. After two years, they moved to Dazed Beauty as assistant editor before becoming editor. They've also contributed to titles including GQ Style, Elle, Re-Edition, Justmile, and AnOther.
Webinar hosting presenter Carla S
Editorial Associate
Carla Seipp has been a member of the BeautyMatter team since August 2020. Seipp previously worked as a Writer at strategic foresight consultancy, The Future Laboratory. She co-edited The Essence: Discovering the World of Scent, Perfume and Fragrance, published by gestalten in 2019, and was also a guest speaker at the Perfumery Gender Salon in Zurich. Seipp has written on the subjects of fashion, fragrance, and art for publications including LS:N Global, Dazed, A Shaded View on Fashion, Twin, and Vestoj.
Hosted By
BeautyMatter webinar platform hosts Evolving Beauty Beyond the Binary
BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.
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