Sustainability is a journey, not a destination. Credo launched in 2015 with the vision to change the beauty industry and with the belief that real change only happens when we work together. Credo has been integral in defining the concept of clean, leading the way with education, collaboration, and transparency. Now the Credo team has its sights set on sustainable packaging offering brands a comprehensive playbook on safety, sourcing, sustainability, and more. Join an immersive conversation about packaging with Credo's Co-Founder and COO, Annie Jackson and Director of Environmental and Social Responsibility, Mia Davis. We’ll dive into the impact of material choices, smart design, sustainable sourcing, and optimized end-of-life packaging choices.
Annie says: “When we started Credo in 2015, we set out to change the beauty industry by leading the way, and by being transparent and candid. Sustainability is really a journey, not a destination. And it is a partnership because no one wins--not Credo or the brands, not the earth or the customer--if we don’t work together to change the story. It isn’t always easy and rarely is it cheap, but it is the right thing to do.”
Mia says: “We are at a tipping point. It is time that companies make real, actionable commitments that will drastically reduce this sector’s impact on the climate, wildlife, and communities. Credo’s Sustainable Packaging Guidelines offer brands an approach—Smart Design, Sustainable Sourcing, and Optimized for End-of-Life—as well as clear goals and deadlines for better material choices.”