Harnessing the power of Amazon to fuel growth while protecting brand positioning and retail relationships is not only possible but proven. Contrary to popular belief, Amazon can be a platform for storytelling, discovery, and profitable customer acquisition. When done right, it's a channel that adds tremendous financial value. Join us for a deep dive into strategies and tactics of leveraging Amazon to drive brand equity and overall financial value. Join a discussion with Market Defense's Julian Chu and Vanessa Kuykendall on unlocking the potential of Amazon.
- Building brands on Amazon
- Profitable customer acquisition
- Managing the Amazon flywheel
- Strategic and iterative marketing