301: What’s Good for Thee is Good for Me - Building A Path to Sustainability
BeautyMatter has teamed up with NetSuite to bring you a new, four-part workshop called Idea to Iconic: The Lifecycle of a Beauty Brand. Join us as we learn from four incredible leaders about the paths they’ve taken on their way to building iconic brands. And, of course, as is always the case at BeautyMatter, our focus is to dig deep to surface actionable strategies you can apply to your business immediately.
Episode 301: The beauty industry is in the early stages of an eco-awakening with the sun, the moon, and the stars (aka customers, retailers, and suppliers) finally aligning in their desire to move the industry forward. Sustainability represents a huge opportunity and it can be good for business but, just like Rome, a sustainability strategy isn’t built in a day. Brad Farrell, of Beekman 1802, joins us to share his insights and thoughts on laying the groundwork for a path to sustainability, the necessary compromises any brand must consider, and the constant evolution required to keep your brand at the forefront of the sustainable beauty movement.
This webinar series is sponsored by NetSuite. NetSuite is the world’s leading provider of cloud-based business management software. NetSuite helps companies manage core business processes with a single, fully integrated system covering ERP/financials, CRM, eCommerce, inventory, and more.
After starting his professional career in San Francisco with apparel retailer Gap, Inc, Brad fell in love with the world of beauty during an internship with L’Oreal Paris during business school. After receiving his MBA from the University of California Berkeley - Haas School of Business, Brad returned to L’Oreal full time and spent the past 14 years building his career with the company holding positions across the Consumer, Luxury and Professional Products Divisions. His tenure at L’Oreal included roles such as SVP of Seed Phytonutrients, Vice President of Global Marketing for Pureology, and Global Brand Marketing Director for Kiehl’s Since 1851. Given Brad’s passion for skincare, clean beauty, and environmental sustainability, especially having grown up in the Catskill Mountains of New York State, he was more than excited to join Beekman 1802 during this period of anticipated growth for the brand.
