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About This Webinar

BeautyMatter has teamed up with NetSuite to bring you a new, four-part workshop called Idea to Iconic: The Lifecycle of a Beauty Brand. Join us as we learn from four incredible leaders about the paths they’ve taken on their way to building iconic brands. And, of course, as is always the case at BeautyMatter, our focus is to dig deep to surface actionable strategies you can apply to your business immediately.

Episode 301: The beauty industry is in the early stages of an eco-awakening with the sun, the moon, and the stars (aka customers, retailers, and suppliers) finally aligning in their desire to move the industry forward. Sustainability represents a huge opportunity and it can be good for business but, just like Rome, a sustainability strategy isn’t built in a day. Brad Farrell, of Beekman 1802, joins us to share his insights and thoughts on laying the groundwork for a path to sustainability, the necessary compromises any brand must consider, and the constant evolution required to keep your brand at the forefront of the sustainable beauty movement.

This webinar series is sponsored by NetSuite. NetSuite is the world’s leading provider of cloud-based business management software. NetSuite helps companies manage core business processes with a single, fully integrated system covering ERP/financials, CRM, eCommerce, inventory, and more.

When: Thursday, December 3, 2020 · 02:00:00 PM · Eastern Time (US & Canada)
Duration: 1 hour
Language: English
Who can attend? Everyone
Dial-in available? (listen only): No
Featured Presenters
Webinar hosting presenter
CMO, Beekman 1802
Brad Farrell is the CMO at Beekman 1802, an independently owned beauty company founded in 2008 by Dr. Brent Ride and Josh Kilmer-Purcell. Brad joined the team in early 2020 to help lead overall brand strategy while managing Creative, Marketing, Social Media, Product Development, PR, Beauty Retailer Sales, and Education.

After starting his professional career in San Francisco with apparel retailer Gap, Inc, Brad fell in love with the world of beauty during an internship with L’Oreal Paris during business school. After receiving his MBA from the University of California Berkeley - Haas School of Business, Brad returned to L’Oreal full time and spent the past 14 years building his career with the company holding positions across the Consumer, Luxury and Professional Products Divisions. His tenure at L’Oreal included roles such as SVP of Seed Phytonutrients, Vice President of Global Marketing for Pureology, and Global Brand Marketing Director for Kiehl’s Since 1851. Given Brad’s passion for skincare, clean beauty, and environmental sustainability, especially having grown up in the Catskill Mountains of New York State, he was more than excited to join Beekman 1802 during this period of anticipated growth for the brand.
Webinar hosting presenter Kelly K
CEO & Founder, BeautyMatter
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed and marketed to consumers leading the acquisition of Bliss by LVMH. As Vice President of Marketing for Dr. Dennis Gross Skincare, she was at the forefront of defining the cosmeceutical category. Kelly also founded consultancy group Purpose Built, providing concept to counter solutions and strategic advisement for startups to Fortune 500 brand and everything in between. In addition, she's also built her own brands, most recently award-winning fragrance brand, Odin, which was co-founded in collaboration with the men's fashion brand. Kelly is the “lens” of BeautyMatter providing a fresh voice to the beauty industry with highly curated news and original content.
Hosted By
BeautyMatter webinar platform hosts 301: What’s Good for Thee is Good for Me - Building A Path to Sustainability
BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.