BeautyMatter has teamed up with NetSuite to bring you a new, four-part workshop called Idea to Iconic: The Lifecycle of a Beauty Brand. Join us as we learn from four incredible leaders about the paths they’ve taken on their way to building iconic brands. And, of course, as is always the case at BeautyMatter, our focus is to dig deep to surface actionable strategies you can apply to your business immediately.
Episode 301: The beauty industry is in the early stages of an eco-awakening with the sun, the moon, and the stars (aka customers, retailers, and suppliers) finally aligning in their desire to move the industry forward. Sustainability represents a huge opportunity and it can be good for business but, just like Rome, a sustainability strategy isn’t built in a day. Brad Farrell, of Beekman 1802, joins us to share his insights and thoughts on laying the groundwork for a path to sustainability, the necessary compromises any brand must consider, and the constant evolution required to keep your brand at the forefront of the sustainable beauty movement.
This webinar series is sponsored by NetSuite. NetSuite is the world’s leading provider of cloud-based business management software. NetSuite helps companies manage core business processes with a single, fully integrated system covering ERP/financials, CRM, eCommerce, inventory, and more.