Special Offer: Get 50% off your first 2 months when you do one of the following
Personalized offer codes will be given in each session
Share This Webinar
About This Webinar
For years, the GCC sat at the edges of global beauty strategy. Today, it sits at the center. UAE and Saudi Arabia have emerged as two of the most dynamic markets in the world, drawing brands, investors, and founders who see a structural shift in where beauty growth is being made.
Rising consumer demand, an evolving retail landscape, a thriving fragrance culture, and a sophisticated local brandscape have redefined what the region represents for the global industry. The opportunity runs in both directions. In this webinar, we take a commercial look at what is driving GCC growth, what it takes to enter and compete at any scale, and what comes next.
Agenda
- The business dynamics shaping UAE and Saudi Arabia
- Consumer, retail, and category trends driving demand
- Entering the GCC, big or small: the same market, two very different playbooks
- The two-way trade story: regional brands being born in the GCC and going global, and the capital starting to back them
When:
Thursday, August 27, 2026 · 12:00 p.m. · Eastern Time (US & Canada)
Duration: 1 hour
Language:
English
Who can attend? Everyone
Dial-in available?
(listen only): No
Featured Presenters
CEO and Founder of BeautyMatter
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor, and strategist.
She began her career in beauty as one of the original executive team at Bliss, taking on the way women view beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed, and marketed to consumers, leading to the acquisition of Bliss by LVMH.
As Vice President of Marketing for Dr. Dennis Gross Skincare, she was on the forefront of defining the cosmeceutical category.
Kelly also founded consultancy group Purpose-Built, providing concept-to-counter solutions and strategic advisement from startups to Fortune 100 brands.
She has also built her own brands, most recently the award-winning fragrance brand Odin, co-founded in collaboration with the men’s fashion brand.
She began her career in beauty as one of the original executive team at Bliss, taking on the way women view beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed, and marketed to consumers, leading to the acquisition of Bliss by LVMH.
As Vice President of Marketing for Dr. Dennis Gross Skincare, she was on the forefront of defining the cosmeceutical category.
Kelly also founded consultancy group Purpose-Built, providing concept-to-counter solutions and strategic advisement from startups to Fortune 100 brands.
She has also built her own brands, most recently the award-winning fragrance brand Odin, co-founded in collaboration with the men’s fashion brand.
Event Director, Beautyworld Dubai and Notes Dubai
Ravi Ramchandani is the Event Director of Beautyworld Dubai, the region's largest international trade event for beauty, fragrance, and wellness, and Notes Dubai, a curated global platform for niche and artistic fragrance launching in January 2027. He drives the strategy, commercial growth, and global positioning of both brands. A senior leader at Messe Frankfurt Middle East since 2010, Ravi has built deep expertise in connecting international brands with one of the world's fastest-growing beauty markets. He tracks the latest across hair, cosmetics, and fragrance to keep the show ahead of the curve, and champions experiential formats that move beyond the conventional trade fair.
Hosted By
BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.