101: Great Ideas Require a Great Plan (and a Lot of Work)
BeautyMatter has teamed up with NetSuite to bring you a new, four-part workshop called Idea to Iconic: The Lifecycle of a Beauty Brand. Join us as we learn from four incredible leaders about the paths they’ve taken on their way to building iconic brands. And, of course, as is always the case at BeautyMatter, our focus is to dig deep to surface actionable strategies you can apply to your business immediately.
Episode 101: Founders often start with an amazing idea but that’s only a very small part of the equation. Getting that idea off the ground and into the hands of customers requires an equally amazing plan and a heck of a lot of hard work. Craig Dubitsky, Founder of hello, a new kind of oral-care brand created with natural, good-for-you (and good-for-your-family) ingredients, and, now, Chief Innovation Strategist at Colgate, joins us for a high energy (and sometimes sobering) discussion about laying the groundwork for profitable growth, how and when to raise money and how to create value by “politely questioning everything".
This webinar series is sponsored by NetSuite. NetSuite is the world’s leading provider of cloud-based business management software. NetSuite helps companies manage core business processes with a single, fully integrated system covering ERP/financials, CRM, eCommerce, inventory, and more.
hello was named by Inc Magazine as one of the Best Places to Work, as well as to their Most Audacious list as “One of the 25 Companies That Are Changing the World.” In addition, Dubitsky himself was named to the Advertising Age Creativity 50, the publication’s annual list of the most influential and innovative creative thinkers and doers, and by The Internationalist as one of the 100 Most Inspirational Marketers in the World.
Prior to hello, Craig was co-founder and creative lead at eos products, founding board member at Method Products, and a strategic advisor to Seventh Generation, Boots, and various Private Equity funds. Before making the move to entrepreneurial branded ventures, Craig was the London Metals Exchange Specialist at Citigroup, where he traded base metals and base metals derivatives.
Craig is an inductee in the Collegiate Entrepreneurs Organization (CEO) Hall of Fame, an Entrepreneur in Residence at Babson, and serves as Advisory Council Member at the Ain Center for Entrepreneurship at The Simon School of Business at The University of Rochester. Craig loves people, design, brand, packaging, and people. Yes, he said people twice.
