About
As the cost of some private colleges nears $100,000 a year, graduates are drowning in student loans. MarketWatch’s Beth Pinsker will host college admissions expert Andy Lockwood to answer your questions about negotiating financial aid, managing loans and more.

About MarketWatch Don’t Short Yourself Live
Don’t Short Yourself Live brings together MarketWatch editors, journalists and guests to turn complex money questions into clear, practical moves, so you can stop guessing and start acting.
When
Wednesday, April 22, 2026 · 1:30 p.m. Eastern Time (US & Canada) (GMT -4:00)
Presenters
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Andy Lockwood
Finance and Admissions Consultant
Andy Lockwood runs Lockwood College Prep, a college finance and admissions consultancy in New York, with offices in Florida. He focuses on coaching students and identifying admissions and financial aid strategies for business owners, divorced parents, student athletes and families. He hosts “The College Admissions Edge” podcast and is the author of "How to Negotiate Your Crappy Financial Aid and Merit Aid Offer," along with several other books.
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Beth Pinsker
Financial-Planning Columnist, MarketWatch
Beth Pinsker is a financial-planning columnist at MarketWatch. She has been a CFP® professional since 2018. Previously, she worked at Reuters, Fidelity and Walletpop.com. Prior to covering personal finance, she was a film critic and entertainment business reporter, writing for Entertainment Weekly, The Dallas Morning News and many more publications. Her book, "My Mother's Money: A Guide to Financial Caregiving" came out in November 2025 from Crown Currency. Book orders available at bethpinsker.com.
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