Summit Title
Join Balchem to learn how our ingredients can power up prenatal vitamins to give babies a smart start in life. Learn about trends influencing the prenatal segment and how products containing choline are driving both sales and profit in this increasingly premium category. We’ve taken an in-depth look at market drivers to provide you with the information you need to build a better prenatal vitamin. But don’t take our word for it – check out the results from our consumer testing with expectant moms to see what motivates them to purchase.
With critical brain building nutrients like VitaCholine®, Ferrochel® (ferrous bisglycinate chelate) plus functional ingredients like lipid powders, flavor systems and protein solutions, our broad portfolio provides you with everything you need to keep moms happy and babies growing. Register for access to infographics, menu modeling, and more or just scroll down if you want to contact us for a full presentation of Smart Start insights, trends and concept scores.
With critical brain building nutrients like VitaCholine®, Ferrochel® (ferrous bisglycinate chelate) plus functional ingredients like lipid powders, flavor systems and protein solutions, our broad portfolio provides you with everything you need to keep moms happy and babies growing. Register for access to infographics, menu modeling, and more or just scroll down if you want to contact us for a full presentation of Smart Start insights, trends and concept scores.
Babies Deserve a Smart Start to Life
Learn more about how specific products are tailored to distinct stages of fetal development. Moms are looking for custom solutions so there are great opportunities to customize levels of key nutrients for each stage.
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Pre-Conception
Check out how our nutrients may be optimized for preconception messaging targeted to Moms who are actively trying to conceive. Some nutrients are very critical in the initial stages of pregnancy planning and conception and more and more products are being customize for conception. -
Pregnancy
During pregnancy, products are often segmented by trimester to further optimize nutrients during distinct development periods. Another potential approach to pregnancy is to develop a core prenatal formulation and then add on stage-specific nutrients in a second dose. -
Post-Natal and Lactation
Once the baby is born, physiological changes take place to shift the emphasis in how nutrients are developed to the baby. During this critical stage of growth, demand is particularly high for some nutrients, like choline, while others may be needed in lower quantities.
Agenda
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