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About This Webinar
"The Membership Economy" author Robbie Kellman Baxter is back with a new book, "The Forever Transaction," in which she draws out a blueprint for member-based organizations and how they can create and grow with long-term relationships with their customers.

With a focus on how associations can master their own Forever Transactions, Baxter will discuss how to identify and utilize "superusers," build recurring revenue for your organization and lead into the future — even as our industry faces broad change and uncertainty.

This webinar, brought to you by, whose Core Purpose is to Build Badass Leaders among association professionals, will be pre-recorded so participants have three times to choose from to attend!

Be sure to add your questions for Robbie to your registration, and we'll also collect questions from the attendee chat, which we'll round-up and send to attendees after the webinar airs.

BONUS: The first 20 registrants will receive FREE copies of Robbie's new book, "The Forever Transaction," courtesy of! Those who qualify will receive a follow-up email with instructions on how to receive it.
Robbie Kellman Baxter
author and strategy consultant
Robbie Kellman Baxter brings over 20 years of strategy consulting and marketing expertise to Peninsula Strategies, a consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Her clients have included start-ups and mid-sized, venture-backed companies as well as industry leaders such as ASICS, Netflix, Electronic Arts, Microsoft, the NBA and The Wall Street Journal.

A sought-after writer and keynote speaker, Robbie has presented at top universities, associations and corporations, as well as to corporate boards and leadership teams around the world. She has created and starred in 10 video courses in collaboration with LinkedIn Learning on business topics ranging from innovation to customer success and membership.

Robbie is the author of "The Membership Economy: Find Your Superusers," "Master the Forever Transaction & Build Recurring Revenue," a book that has been named a top 5 Marketing Book of the Year by, as well as the forthcoming title "The Forever Transaction" (McGraw-Hill 2020).

She coined the popular business term “Membership Economy.” Robbie’s expertise with companies in the emerging Membership Economy extends to include SaaS, media, consumer products and retail and community organizations.

Prior to launching Peninsula Strategies, a strategy consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers, Robbie was a strategy consultant at Booz-Allen & Hamilton, a New York City Urban Fellow and a Silicon Valley product marketer. Robbie received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College.
"The Forever Transaction"
How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
Everyone wants to build a business based on the long-term relationship with the customer, but few businesses know exactly how to do it. In "The Forever Transaction," Robbie Kellman Baxter tells you how to make the vision a reality. Whether you call it membership, subscription, or true customer-centricity, The Forever Transaction is the handbook you need for making it happen.

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