Wednesday, Jun 10 | 10:15 AM (CDT)
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About This Webinar
We revisit a December 2019 conversation with the bestselling author whose latest release, “Fanocracy: Turning Fans Into Customers and Customers Into Fans,” is all about how to create and capitalize on the people who most identify with your organization. Not sure this will work for your association? We’ll hear the story of how even a car insurance company has utilized fandom to create a thriving business.

This will be a 30-minute session.

SURGE Connect is a production of AssociationSuccess.org and presented by Feathr, which provides multi-channel marketing technology used by 700 associations to grow membership, event attendance, and digital sponsorship revenue. Learn more at https://feathr.co today!
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David Meerman Scott
Entrepreneur and author
David Meerman Scott helps companies and organizations generate attention and grow business in a real-time world. He spotted the online content revolution in its infancy and wrote five books about it including “The New Rules of Marketing & PR,” the definitive book on the topic, translated into 29 languages. Now, there’s a new inflection point. The pendulum has swung too far, creating a world of digital chaos. Tech-weary and bot-wary people are longing for human connection.

There are businesses and organizations who have learned to win by tapping into this mindset by creating a Fanocracy. David’s eleventh book, “Fanocracy” proves creating fandom is not something reserved just for celebrities, athletes, and authors. Creating a Fanocracyis rocket fuel used by forward-thinking companies and organizations of all sorts — including those from the most unlikely industries — to inspire and nurture true fans. David’s high-energy presentations highlight the strategies and success stories using bold images and video to energize audiences.
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Chelsea Brasted
content manager, AssociationSuccess.org
Chelsea Brasted is the content manager for AssociationSuccess.org. Prior to joining the team in August 2019, she was a staffer at NOLA.com | The Times-Picayune, a newspaper in New Orleans, where she still lives with her husband and two lunatic dogs.
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Presented by Feathr
Feathr provides multi-channel marketing technology used by 700 associations to grow membership, event attendance, and digital sponsorship revenue. Leverage modern online channels including hyper-targeted ad campaigns (via social + programmatic) and influencer marketing campaigns (via speakers + sponsors), access detailed website analytics and "path to conversion" reporting – even for campaigns launched outside of Feathr – all from one unified dashboard. Feathr offers both a self-serve option (with training and support) and a "Concierge Implementation" option (with creative design + campaign execution). Learn more at https://feathr.co today!
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