We revisit a December 2019 conversation with the bestselling author whose latest release, “Fanocracy: Turning Fans Into Customers and Customers Into Fans,” is all about how to create and capitalize on the people who most identify with your organization. Not sure this will work for your association? We’ll hear the story of how even a car insurance company has utilized fandom to create a thriving business.
This will be a 30-minute session.
SURGE Connect is a production of AssociationSuccess.org and presented by Feathr, which provides multi-channel marketing technology used by 700 associations to grow membership, event attendance, and digital sponsorship revenue. Learn more at https://feathr.co