Think of Google like a supermarket shelf. It’s the way tour, activity and attraction operators get discovered - and you're either on that shelf or you miss out. Now is the right time to spend your downtime on fixing your visibility so that travelers can find your business whether they're daydreaming about their next trip or already in destination once we can all get back to traveling.
In this workshop, we’ll introduce the Google Marketing ecosystem and talk specifically about Google My Business. It's essential, especially because it's the dominant result on a mobile search and the start of any effective marketing program. It’s also 100% free, and according to Arival's latest research, only 35% of operators have engaged with this feature. Fix this and you’ll improve your visibility in Google's search, maps, and local pack.
We’ll cover:
The Google marketing ecosystem
Mobile vs desktop
Find your business vs finding businesses in your category
Why verification matters
Engaging with customers
What you need to know about messaging
What makes a good Google My Business listing
Once this is complete - what you should do next
Price
Free
Language
English
OPEN TO
Everyone
Dial-in Number
Please register for this Webinar to view the dial-in info.