About this Course
This eight-week class will teach you what you need to know to effectively create the foundation for a winning marketing strategy to help your organization better compete in the marketplace.
This guided, DIY class will lead you through a series of lectures and exercises to help you create a positioning statement for your own product or business, with a little bit of extra help from Susan in one-on-one and group Q&A discussions.
You'll go through an easy-to-follow modification of the same process that Susan uses when she works with her own Argentum clients, and the content in this practical, no BS course is based on the material Susan has been teaching live and refining with clients since 2006.
The lectures, case studies and exercises are drawn from her experience mentoring hundreds of entrepreneurs, working with over 100 SMB clients as well as Susan's years spent working in senior-level marketing roles for Kraft Foods and in Sales for Procter & Gamble.
This guided, DIY class will lead you through a series of lectures and exercises to help you create a positioning statement for your own product or business, with a little bit of extra help from Susan in one-on-one and group Q&A discussions.
You'll go through an easy-to-follow modification of the same process that Susan uses when she works with her own Argentum clients, and the content in this practical, no BS course is based on the material Susan has been teaching live and refining with clients since 2006.
The lectures, case studies and exercises are drawn from her experience mentoring hundreds of entrepreneurs, working with over 100 SMB clients as well as Susan's years spent working in senior-level marketing roles for Kraft Foods and in Sales for Procter & Gamble.
