Building Smart Marketing Budgets
Unless you’re Apple, Nike or Uber, it’s a pretty fair guess that you don’t have as much money as you’d like to spend on the marketing to grow your company. This webinar will teach you how to use some simple free tools to build a more organized and strategic marketing budget for your business.
Key Takeaways From This Webinar
- How to build a realistic marketing plan that helps you grow your business
- The differences between strategies and tactics and why it matters
- How to tell if you're spending too much money on the wrong things
- How to budget to use your limited dollars and staff resources better
This workshop will help you avoid spending a lot of time and money chasing tactics that don’t help you move the needle. So before you go hiring a blogger or building a Facebook campaign, join us!
Prior to founding Argentum, Susan held positions in sales at Procter & Gamble, market research at Westvaco, an industrial paper company, and marketing, general management, and P&L leadership at Kraft Foods.
Susan is an expert in translating the marketing best practices used by Fortune 500 companies into practical, easy to use tools and processes for small to mid-sized businesses. She has taught her approach to marketing to CEO's, founders, entrepreneurs, MBA students for more than 10 years.
