About
Understand why brand awareness is a crucial element in your marketing strategy. You will also learn techniques you can use across paid media to boost your brand awareness and most importantly how you can measure the impact of these activities to ensure the awareness is leading to increased engagement, searches, traffic and conversions
Agenda
  • The importance of brand awareness
  • Brand awareness techniques across search, display, video and social
  • •Driving impressions and video views
  • •Encouraging engagement
  • •Producing awareness led content
  • •Measuring the impact of your campaigns
Presenters
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Ann Stanley
Founder and CEO of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Holly Kelly
Head of Paid
Holly heads up the Paid Media department at Anicca. She is a home grown talent having joined Anicca 7 years ago as a graduate in Marketing and Retail. She specialises in Pay Per Click (PPC), but has a broad knowledge across all things paid media, including paid social advertising. Holly has worked with Anicca on household names across lead generation and ecommerce, including Experian and Wattbike.
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