About
Gain insights on tools and metrics you can use to analyse your competitors presence and activity across paid search and social channels, and the learnings you can take from this analysis to better enhance your own marketing. From free tools and in platform metrics, to powerful premium tools, there are takeaways for businesses of all sizes. Whether your competitors are on Google, Facebook or LinkedIn you will learn tips and tricks on how you can keep a watchful eye to stay ahead of them.
Agenda
  • Why competitor analysis is important
  • What competitor analysis isn't
  • Understanding your competitors presence
  • Competition in Google Ads
  • Competition in Facebook
  • Competition in LinkedIn
  • How to make sense of your analysis
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Holly Kelly
Head of Paid
Holly heads up the Paid Media department at Anicca. She is a home grown talent having joined Anicca 7 years ago as a graduate in Marketing and Retail. She specialises in Pay Per Click (PPC), but has a broad knowledge across all things paid media, including paid social advertising. Holly has worked with Anicca on household names across lead generation and ecommerce, including Experian and Wattbike.
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