About
Driving an innovation agenda that drives impact

A chance to hear how Boots is looking to drive an innovative approach with it’s closest media partners all in the service of driving results and connecting more closely with it’s consumers, as part of the Leicester Digital Live's online series which is fundraising for Unicef's Ukrainian Appeal.

Go to https://www.justgiving.com/fundraising/leicesterdigitallive to donate and help a great cause!
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Ollie Shayer
Omni-Media Director at Boots UK
Ollie have been working in media for the last 18 years in FMCG, retail and pureplay e-commerce across the EU, US, LATAM and APAC regions. Currently, Ollie is the Omni-media director for Boots UK and ROI, with a focus on the implementation of an Omni-Channel, consumer-centric agenda – with responsibility for both our consumer media agenda and also our retail media group – Boots Media Group. He recently lead the eCommerce and Media transformation for ECCO and before that the delivery of global media strategies and activation for Booking.com. Highlights in his career include in-housing all of the programmatic advertising, building a global agency network, and transforming brand marketing to a data-driven approach by masterminding a new integrated marketing process. Formerly he was Head of Media Planning at Diageo Western Europe and head of digital for Nestle UK and ROI.
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