About
In this special industry-specifc webinar, the Anicca Digital team discuss digital marketing insights to understand the trends within the construction and building supplies industries.

Thom Shardlow (Head Of Commercial Strategy & Creative) and Matt Cocking (Paid Media Account Director), will present data from third-party tools showing industry, competitors and audiences; to help marketers from the construction and building supplies sectors.

Marketers will be able to use his data to benchmark their own results, understand the marketing channels used by the sector and develop new marketing strategies to grow their business.

Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Thom Shardlow
Head Of Commercial Strategy & Creative
Thom is an experienced Head of Strategy who is lucky enough to have worked with the biggest brands from a creative and outcome-driven approach.

From amplifying sales to engagement across all associated channels, Thom has 14+ years of demonstrated & proven results in planning, managing and executing brand strategy campaigns, monitoring digital presence and goals from Social to AI, utilising appropriate data to form marketing plans and budgets for future campaigns, and building user first experiences within multiple industries.

Thom has entrepreneurial tendencies, enjoys working with clients and always harnesses & utilises new creative technologies.
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Matt Cocking
Paid Media Account Director
Specialising in PPC, Matt helps businesses in MAXIMISING their ROI through paid search. Both Google Ads and Bing Ads offer the opportunity to promote your business in a multitude of ways. Matt is really experienced in digital marketing, web development, web design, and business management also.
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