About
This week's webinar will see Holly break down the barriers, risks and rewards to testing paid media strategies and why testing and experiments are the key to growth. From new channels, to revisiting approaches within existing ones you will learn how to test and what to test. These learnings can be taken and applied beyond the world of paid to your wider digital marketing.

Agenda
  • The importance of testing "Barriers to testing"
  • The risks involved in not experimenting
  • When does testing involve measurement?
Presenters
1585691441-f217b7a79935b882
Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
1674810228-285c05360bded4fc
Holly Kelly
Head of Paid
Holly heads up the Paid Media department at Anicca. She is a home grown talent having joined Anicca 7 years ago as a graduate in Marketing and Retail. She specialises in Pay Per Click (PPC), but has a broad knowledge across all things paid media, including paid social advertising. Holly has worked with Anicca on household names across lead generation and ecommerce, including Experian and Wattbike.
1665733339-d6f90507443fa2f7
Katie Downing-Howitt
Head of Marketing
Katie has worked in Marketing and Digital Marketing for over 20 years. She is a professional award-winning Business leader and Marcomms specialist with hands-on experience managing people, leadership, marketing and events management, stakeholder relationships and communications in well-known multi-national businesses, new start-ups, SMEs and also charity. She has worked at Rolls-Royce plc, Interflora, the Woodland Trust, Zooki Digital and in city banking to name a few.
Register To Watch Recording
First Name*
Last Name*
Email Address*
Company Name
Sector*
Marketing Permission
Anicca Digital will use the information you provide on this form to be in touch with you and to provide updates and marketing. We will not share or sell your personal information. You can unsubscribe anytime by clicking the unsubscribe link in the footer of our emails, or by replying to our emails and asking to be unsubscribed. For more information, please read our privacy policy.
Yes, I consent to receiving emails*
We use BigMarker as our webinar platform. By clicking Register, you acknowledge that the information you provide will be transferred to BigMarker processing in accordance with their Terms of Service and Privacy Policy.