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Frozen Food Sales Amid COVID-19
About This Webinar
The arrival of coronavirus in the United States upended grocery shopping as we know it, and the sales of frozen food items along with it. Frozen foods have emerged as a sales powerhouse amid COVID-19 buying. The American Frozen Food Institute (AFFI) and 210 Analytics partnered to explore consumers’ frozen food purchases pre- and post-pandemic. Join us as we share results from our latest consumer survey and uncover what’s driving more and different frozen food purchases.
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Principal, 210 Analytics, LLC
Anne-Marie Roerink is a Principal at 210 Analytics, LLC — providing customized research with a specialty in food retailing for clients such as the North American Meat Institute, Food Marketing Institute, National Grocers Association, National Confectioners Association and many others. Through countless consumer studies, Anne-Marie has developed an excellent perspective on the ever-changing wants and needs of the grocery shopper in a one-size-fits-no-one world. Additionally, Anne-Marie offers a diverse and in-depth view on food retailing strategies, financials and operations. She understands the challenges and opportunities in the grocery retailing business today as well as the drivers of success tomorrow. Prior to founding 210 Analytics, Anne-Marie was the Head of Research for the Food Marketing Institute. Anne-Marie designed and authored the Power of Frozen study, along with similar studies in meat, produce, deli prepared, SmartFood, bakery, candy and other categories.
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