Skyrocket Your Marketing Results With This Missing Ingredient

Why Marketing With Benefits Isn’t Enough And The Missing Ingredient To Dramatically Increasing Results

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I’m sure you’ve heard the mantras of "benefits not features” and “speak to the benefits.” For years we’ve been bombarded with preachings and teachings that we must be marketing and selling our products and services with benefits and clearly communicating the destination our clients will reach as a result of our work together…

But there is one thing that is even more powerful than leveraging potential benefits and that is risk. Balancing the potential benefit with the potential losses can be tricky, but when done right, it can move a stranger to take action and a hesitant prospects to say yes and become a new client.