As the "silver tsunami" of retiring business owners approaches, succession planning has become critical. This session explores the practical roadblocks preventing businesses from achieving exit readiness and shows how accountants can help clients become "sale-ready." We'll examine the different types of business buyers in the SME market and what each prioritises when evaluating acquisitions. From strategic buyers to financial investors, understanding these perspectives is essential for maximising business value and achieving successful exits. The session addresses both technical and emotional challenges in succession planning, providing actionable insights for accounting professionals looking to expand their advisory services. We'll also introduce APO's unique approach to business advisory and how our distinctive methodology supports both advisors and business owners through this transformative process. Whether you're expanding advisory services or supporting clients facing succession decisions, this session offers practical strategies for navigating business ownership transitions.