The commoditization of accounting services threatens to reduce practitioners to data processors competing solely on price. Join Felicity Bellmunt from TaxEspresso as she demonstrates how empathy transforms transactional relationships into trusted partnerships that command premium fees. Discover why clients choose advisors who understand their fears, frustrations, and aspirations over those who simply process their numbers faster. Learn practical frameworks for building genuine connections, educating clients as strategic partners, and positioning your expertise as invaluable guidance rather than compliance obligation. Transform from order-taker to trusted advisor through the power of human connection in an increasingly automated world.