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About This Webinar

Most print operations have spent the last decade automating the production floor. Yet in the same shops where digital workflows run reliably behind the pressroom door, the front office frequently runs on email threads, manual rekeying, and tribal knowledge. But that model is no longer competitive. Buyer expectations have shifted toward the speed and self-service they experience in every other commercial transaction.

On Thursday, August 27 at 1 pm ET, join Pat McGrew and Ryan McAbee as they offer a practical guide to where print shops should focus their front office automation efforts, what the technology options look like, and how an emerging practice called vibe coding fits into the picture, both as a tool with genuine promise and as one that requires clear expectations before you put it to work.

What you’ll learn:

• What are a print businesses’ front office automation options?
• Why is front office automation important?
• What is “vibe coding” and what are the best practices for it?

Can’t make it live? No problem. A complete archive of—slides and audio—will be available for download following this session.

Other Technology Outlook webinars include:
• August 24—Production Print, presented by Mary Schilling.
• August 25—Display Graphics & Signage and Textiles & Apparel, presented by Richard Romano & Cary Sherburne.
• August 26—Labels & Packaging, presented by David Zwang.
• August 28—Appearance Management, presented by Don Carli.

The Technology Outlook Week webinars are designed to serve as a virtual platform for suppliers to the industry to get their messages out, and for producers to more easily stay up to date with the latest technology announcements as they plan for the future of their businesses. In preparing these Technology Outlook sessions, WhatTheyThink will be relying on some of the industry’s best known and best-connected analysts and thought leaders, who have been and will continue to be in contact with industry suppliers to ensure availability of the best and most current information on each topic area.

When: Thursday, August 27, 2026 · 1:00 p.m. · Eastern Time (US & Canada)
Duration: 1 hour
Language: English
Who can attend? Anyone with the event link can attend
Dial-in available? (listen only): No
Featured Presenters
Hosted By
WhatTheyThink webinar platform hosts Technology Outlook: Software, Workflow, and Front Office Automation
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine.