Crafting a Winning Business Plan for Print Embellishments

The worst mistake a printing company can make is assuming “if you buy it, customers will come.” Our annual Taktiful/WhatTheyThink Embellishment Survey is now in the field, and what we have found in the previous two studies is that few print businesses that added embellishment production capabilities had a strategic business plan for adding those abilities—while those that did have a business plan reported greater satisfaction with embellishment sales and profits. But what does such a sales plan look like?

Join us on Tuesday, March 31, at 1:30pm ET when Taktiful Chief Experience Officer Eric Vessels will lead an interactive workshop on creating a business plan for adding print embellishment capabilities, joined by Taktiful President Kevin Abergel. The session will identify the fundamental pillars of business plan—market analysis, unique value proposition, sales and marketing strategy, operations/training, and financial projections—and what each pillar should include, as well as other essential components of an embellishment business plan.

The session, sponsored by swissQprint, will also give attendees access to the Miro interactive workspace to actively participate by answering questions, making suggestions, and essentially helping draft an actual, workable business plan. Attendees will then be sent a copy of the final business plan which they are welcome to use for their own purposes.

What you’ll learn?

• The essential elements to include in an embellishment business plan.
• How to communicate the value proposition of embellishments to customers.
• How to estimate how much business you’ll generate from embellishments.

Whether you are considering adding embellishment capabilities or already have the equipment and want to get the most out of it, you’ll want to attend this session.

Please note that due to the nature of this session, it will run longer than the usual Lunch’N’Learn webinar, so be prepared to allot 60–90 minutes for the full session. But it will be worth it!

Can’t make it live? No problem. Registrants will be notified when a complete downloadable archive—slides and audio—is available. However, only actual attendees will receive the final business plan.