Senior Engagement Manager, Research Insights, GLG
Hungyen has worked in market research for 6 years on both vendor and client-side. She provides project direction, design, and analysis for quantitative and qualitative projects. In additional to developing survey questionnaires and qualitative research materials, she actively oversees project fielding and analyzes data to produce memos and reports for C-suite clients. She have experience conducting and analyzing quantitative and qualitative research for brand lifts/awareness, brand reputation benchmarking and tracking, message development, creative testing, and brand positioning.
MA International Relations, Tufts University
BA Mathematics, Dartmouth College