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State of the Auto Industry

Tue, Aug 11, 2020 · 1:00 PM · Eastern Time (US & Canada)
About This Webinar

In the continually evolving landscape, amid social distancing and lockdown orders, we’re bringing together auto industry experts to discuss Consumer Confidence & Sales Trends, Pandemic Marketing, and Modern Car-Buying.

Agenda
  • Consumer Confidence & Sales Trends: Analysis on how are consumers feeling and what the sales trends are revealing about the market
  • Modern Car-Buying Experience: Breakdown on how auto companies are finding new ways to bring showrooms to buyers
  • Pandemic Marketing: Discussion around how the pandemic has pushed car buying online, and how it’s expected to stay this way, and how to be flexible
  • Creating Community During Covid Surges: Conversation focused on how auto makers are encountering no-shows at work, how are they coping, and how to create a sense of community during these times
Categories:
HEALTH & WELLNESS SCIENCE & TECH
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Vice President - Consumer Media Sales, The Wall Street Journal
Tracey is currently the Vice President of Consumer Media Sales at The Wall Street Journal overseeing sales and marketing for key consumer categories including automotive.

Prior to joining The Wall Street Journal, Tracey spent over 20 years at Condé Nast, working in various roles across the CN brand portfolio, most recently as Chief Industry Officer for the Automotive category.
Webinar hosting presenter
Global Chief Marketing Officer, Cadillac
Melissa Grady was appointed Global Chief Marketing Officer, Cadillac in September 2019. As CMO, Melissa oversees strategic marketing for the Cadillac brand around the world. Under her leadership, Cadillac has embraced a data driven approach and launched its Make Your Way campaign, which celebrates unwavering determination and aspiration.

She has in-depth expertise in performance marketing and technology, including new and emerging approaches, and has delivered key note speeches at several conferences including AdWeek, AdExchanger, IAB, Incite, and LIMRA events.

Melissa earned a Master of Science in Integrated Marketing with a specialization in Database, Direct, and e-commerce from Northwestern University and holds a Bachelor of Arts from DePaul in Business Administration, with minors in English and Communications.
Webinar hosting presenter
Vice President - Data & Analytics, JD Power
Tyson has worked for J.D. Power and the Power Information Network since September 2009, advising OEMs on pricing and incentives for new and used car sales. Prior to joining J.D. Power, Tyson worked for Ford Motor Company and Nissan North America, where he held several positions within finance and sales & marketing, leading OEM projects in product development, manufacturing operations, pricing and financial control. Additionally, he has managed financial forecasting and planning in the CPG industry and advised executives in corporate development and M&A in the energy sector.

Tyson has a bachelor’s degree in finance from Indiana University in Bloomington, IN and a master’s of business administration from The University of Chicago Booth Graduate School of Business in Chicago, IL.
Hosted By
TheWallStreetJournalBarronsGroup webinar platform hosts State of the Auto Industry
The Wall Street Journal Barron's Group
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