Building and maintaining an authentic brand voice is key for businesses in today's marketplace. The days of reusing TV ads or cutting and pasting content are over. Creating content for mobile and engaging digital natives on social media is more important than ever to build your audience.

Overtime is a sports network for the next generation of fans. They use tech, new platforms, and new formats to drive more than 1 billion video views each month. We're joined by Thomas Weingarten, their head of social media, to help share how they built their brand and connect with sports fans through the power of mobile and social media. Ask questions live and learn from experts with real world examples.

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