One of the world's most recognized brands, Lego has built their beloved identity brick by brick. We'll learn how a brand with nearly 100 years of history has stayed relevant, adapted to change, weathered countless imitators and continued to grow alongside the imaginations of people everywhere.
On April 7th we're joined by James Gregson from Lego on how a brand with so much history has successfully built multi-generational loyalty, moved online with massive success, stayed in touch with trends and why constant re-invention is so important to their incredible growth.
We'll discuss how to establish your brand's core purpose, why listening to your fans is key to charting your future and how crisis can propel innovation into new markets...along side your questions answered LIVE!
The Recipe serves up the best insights in marketing a design.
Presented by Abacus, a leading edge Social Advertising Agency based in Toronto, LA and NYC. Abacus brings together strategy, creative, and media under one roof to engineer holistic growth engines for their partners.
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