Ways To Win This Holiday! Online Commerce Best Practices For Confectioners (RCI)

A successful e-commerce strategy is ESSENTIAL this holiday season—especially in light of COVID-19. People are doing MORE shopping online than ever before, which will create new challenges for many retailers. But the GOOD news is that people are ready to buy this holiday season to make it a special holiday to compensate for a challenging year.

Learn what STEPS to take to ensure your SALES ARE UP and CUSTOMERS ARE HAPPILY GIFTING your sweets during the holidays.

In this webinar we will talk about the sales strategies for online commerce—especially for confections.

QUESTIONS WE WILL ANSWER:
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+ What will customers be looking to buy and how will their shopping habits change this year due to COVID-19?
+ What can you do online to help consumers shop your store?
+ How can you use e-newsletters and social media to increase sales and serve consumer interests?
+ Are there ways to make shopping on your website easier for consumers?
+ What products or gift sets will work well this year?
+ If you don't offer shopping on your website how can you still use your website or online tools to serve consumers?
+ What are fresh packaging ideas to make this year special?
+ How can you plan for effective shipping?

WHO IS THIS WEBINAR FOR:
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+ Confectioners and candy brand owners with or without a website
+ Members of Retail Confectioners International

BONUS FOR LIVE ATTENDEES:
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+ Included for attendees of the live webinar, we will provide a DOWNLOADABLE PDF checklist to take back to your team after the webinar.
+ Opportunity for 50-minute private consultation reviewing your specific company strategy

TIMELINE:
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+ 30 minutes education
+ 15-minute consultation of 2 attendees’ websites
+ 15-minute optional Q&A

*This webinar is curated in partnership with RCI by Emily Page*

ABOUT EMILY PAGE:
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Emily is CEO of Pearl Resourcing and has managed and launched multiple 7-figure brands in Costco, Williams-Sonoma, Kroger, and Amazon. She’s bringing you the expertise, resources, and mentors you need so that you can develop products and make them sell.
http://pearlresourcing.net
https://www.linkedin.com/in/emilypage/
http://instagram.com/EmilyAnnePage/
http://emilyannepage.com
http://startosoldpodcast.com

ABOUT RETAIL CONFECTIONERS INTERNATIONAL:
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Retail Confectioners International (RCI) is a not-for-profit trade association founded in 1917. Its membership is composed of prominent manufacturing retailers of quality boxed chocolate and other confectionery products from around the world. Based in Springfield, Missouri, RCI has represented the interests of confectionery manufacturing retailers and has promoted public interest in these products for over 100 years. RCI provides a forum for confectioners to network, share ideas and develop their candy-making and entrepreneurial skills. For more information, please visit www.retailconfectioners.org.

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