How can you communicate effectively with your users if they're such a diverse bunch they don't seem to have much in common?
As the community manager for dscout mobile research, Charles talks with the many different kinds of people who use the dscout app to record their experiences and get paid for their opinions.
And since dscout conducts research on everything from wearable tech to snack food, a one-size-fits-all approach to communication strategy just won't work.
Tune in to hear how Charles figured out (through trial and error) how to talk with equal authority to soccer moms & Apple fanboys, and learn how to be (almost) everything to everyone who uses your product or service.
***Dunno about dscout? Take a look at https://dscout.com/scouts to get the lowdown.***
This presentation is part of Social GoGo: The first-ever social media conference held exclusively online, via free webinar. The conference will be held all day on September 30, 2015 at bigmarker.com/socialgogo.
Follow #SocialGoGo for all the action.