Citrix's Journey: From acquisition to clarity

The EUC market has seen its fair share of disruption in the last 12 months. Mergers and acquisitions at Citrix and VMware have changed the market, changed licensing models, and created a confusing marketplace for customers and partners.

However, we’re now seeing Citrix come out of that period with some key announcements, a new strategy and a renewed sense of clarity. Importantly, their new licensing model now includes a raft of premium services, bringing new benefits to Citrix customers.

Join workspace experts from Proact and Citrix to learn about:

- The EUC market today: a partner-view of the latest developments at Citrix, VMWare and Microsoft.

- Cloud Software Group acquisition: 18 months after the acquisition of Citrix, we look back at key developments since Citrix became part of the Cloud Software Group.

- Citrix’s new licensing model: Understand the changes announced in 2024, what premium services are now bundled into new packages, and what new benefits are now available to customers.

- Citrix vs VMWare vs Microsoft AVD: How do the big three compare to each other in 2024?

- The return of XenServer: and is it a credible option in 2024?

When & where

10am, Thursday 16th May, BigMarker


Speakers

Nathan Byrne, Chief Technology Evangelist for Workspace, Proact (Chair)

Lyndon-Jon (LJ) Martin, Lead Enterprise Account Technology Strategist, Cloud Software Group

Julia Woodfield, Client Director, Proact



Agenda

10am – 10:45am – discussion

10:45am – 11:15am – Q&A