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Introduction to Social Media

December 10, 2014 at 12:00:00 PM · Eastern Time (US & Canada) 263 views
By Paul Lima's Community (0.0 stars · 0 reviews )
About This Webinar

This introduction to social media will define social media and introduce participants to Twitter, LinkedIn, Facebook, Google+ and YouTube. It will demonstrate how these social media applications can be used to promote the University, your department or programs, events etc. It will also look at the circle of social media -- how to use social media to drive traffic to your website, blog or YouTube video.

  • Social media defined
  • Overview of Twitter, LinkedIn, Facebook, Google+, YouTube
  • Circle of social media -- driving traffic to your website, blog, YouTube video
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Business Writer/Trainer
Paul Lima wrote for newspapers and magazine for 20 years. He is currently a business writer and business-writing trainer. He writes promotional documents and conducts business-writing training for corporate clients. He also runs workshops on the...
Hosted By
Paul Lima's Community webinar platform hosts Introduction to Social Media
5 reviews
Welcome to Paul Lima's Community
Renee Luciw
I use Twitter, but I'm not sure I understand what it's for. Some tweets have no information! Would you kindly explain? Thanks! Renee
Paul Lima
It's for what you want it for. For instance, I use it to drive people to my blog posts which are based on my books. I link to my books and hope to sell a copy or two, although my blog is full (I'd like to think) of practical information. IF you want to use social media for business, you should have a purpose and define the action you want the reader to take. Of course you also need followers!
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