Your guests' habits and daily routines drive a large portion of your restaurant’s business. But consumer behavior completely changed during the pandemic, causing them to create new routines as they stopped their day-to-day activities that normally lead them to your restaurant. So how do you stay engaged with your customers? How do you identify your new customers and build a lasting connection? Learn how to reevaluate your marketing efforts from top to bottom and hone in on the activities and messages that really speak to your guests, make them feel connected to your restaurant, and continually attract new customers. Discover simple, effective ways to identify your ideal target guests, how to pivot your marketing and communication strategies, and how to build, maintain, and grow your customer base.
This webinar is approved for 1 Continuing Education Hour by the American Culinary Federation (ACF), and 1 Continuing Education Unit by the Foodservice Consultants Society International (FCSI). Please contact email@example.com to request a certificate of attendance.